Different adverts for dating websites -
All online dating websites use a brief advert either on the TV, or online to promote their website. They all seem to follow the story of a romance beginning in order to promote the fact that the couple found love on their website. A few examples of adverts are;
Uniform Dating
This advert already uses animation for its characters and backgrounds. It uses characters with and without uniform, displaying a fun and unique way of meeting people.
This is a website open for both men and women aged 18+ who work in uniform (police, nurse, doctor) However those not in uniform can also join (defeating the object and the name a little bit...) The website allows people to meet and converse with one another despite working long days and various hours.
eHarmony.co.uk
This adverts uses a lovely voice over with a simple montage of images of the couple meeting. The voice over simply states why the viewers should choose a dating in the website in the first place and that eHarmony understands and supports you through the journey.
Match.com
This dating website is also open to both men and women who are wanting to find love, or even just a friendship. You can talk to members all over the UK at any time. On the website you can filter your searches from age range to where they live.
The advert is two people at a train station as he begins to sing a song to her to gain her attention. He changes the lyrics to fit their feelings as he reads her facial expressions hinting at the answers.
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