Presentation

Presented by Sophie Newton and Amy Davis.

This explains our idea, our style, our target audience and an introduction to our characters.

Our Presentation

THE IDEA!

IDEA! 

     Two young people want to find love and sign up to a dating website. They meet one another and arrange to met up. They meet in a nearby park and conversation flows. They find themselves laughing and getting along really well. Montages begin of various times they meet up with each other, each time progressing more into a relationship. A soft female voice over talks over the animation with facts of the dating website and the number of relationships that now meet online. The advert ends with the logo;


Logo

Jenna Sue font from dafont.com

This is a simple design for our logo which will be used in animation for our 30 second advert. 

Target Audience

Research into Animation

Paperman

This is a 2012 black-and-white 3D hand-drawn/computer animated romantic comedy short film produced by Walt Disney Animation Studios and directed by John Kahrs.

It was released November 2nd 2012.

The short blends traditional animation and computer animation.

The short won both an Academy Award for Best Animated Short Film at the 85th Academy Awards and the Annie Award for Best Animated Short Subject at the both Annie Awards.

Paperman was the first animated short film produced by Walk Disney Animation Studios to win an Academy Award since It's Tough to Be a Bird in 1970.


John Kahrs speaks of the drawings - Disney

Drawings of male character

Drawings of female character

      This is a beautiful short animation about a guy who has various missed opportunities at getting the girl but refuses to give in. It has inspired both Amy and I for our animated commercial purely for the plot and the romantic storyline.

Permission to use Music

Message sent to Jack Johnson for use of 'Better Together' 

Message sent to Taylor Swift for use of the song 'Love Story'

Message sent to Adrian Delgado for use of his song 'All I Need Is Your Love'

Progression of Idea

Dating Website - following a love story 

Different online dating websites -

Different adverts for dating websites - 

All online dating websites use a brief advert either on the TV, or online to promote their website. They all seem to follow the story of a romance beginning in order to promote the fact that the couple found love on their website. A few examples of adverts are;

Uniform Dating

This advert already uses animation for its characters and backgrounds. It uses characters with and without uniform, displaying a fun and unique way of meeting people. 

This is a website open for both men and women aged 18+ who work in uniform (police, nurse, doctor) However those not in uniform can also join (defeating the object and the name a little bit...) The website allows people to meet and converse with one another despite working long days and various hours. 

eHarmony.co.uk

This adverts uses a lovely voice over with a simple montage of images of the couple meeting. The voice over simply states why the viewers should choose a dating in the website in the first place and that eHarmony understands and supports you through the journey.


Match.com

This dating website is also open to both men and women who are wanting to find love, or even just a friendship. You can talk to members all over the UK at any time. On the website you can filter your searches from age range to where they live.

The advert is two people at a train station as he begins to sing a song to her to gain her attention. He changes the lyrics to fit their feelings as he reads her facial expressions hinting at the answers.

Lesson

We looked at a few animations:

Why does my heart feel so bad? Official Music Video

Mr. Scruff Flash and After Effects

History of an Orange Emma Lazenby. Channel 4. Paper cut-out.

The Life Size Zoetrope is the celebratory life story of one man, told via a one-take live action shot of a human zoetrope containing the film. 

It is an animation created in Photoshop with combined life action video. 36 printed books of each animated loop, shot live action on a Round Up fairground ride. This was then edited and stabilised using Final Cut Pro. 

Mark Simon Hewis AnimateTV 2007

Animation Ideas

Hair spray product - "Mental Hair' Funny looking characters.

Sweets - Trail of sweets on the floor. Leading them to the packet.

Cake - Mini cakes, decorations, beauty. Irresistible.

Jewellery - 'A Proposal' Special occasion. 

Dating website - follows a love story. 

Using Adobe Flash

Using Adobe Flash

This morning we went out in groups and filmed ourselves dancing, moving, running and jumping etc.

We then uploaded the videos onto the computer and changed their settings to Flash content.

We put our favourite clips in Adobe Flash to make a timeline. This generates every single movement into a seperate frame, allowing us to be more precise when working.

Using the paint tool, we drew around the outlines of Anna per frame and gradually built up the image we wanted. 

Once we were happy with our drawn image we would remove Layer 1 to see just our own drawing, press play and see the moving image. 

For drawing around the image we could either muse use the mouse or a drawing track pad which we could plug into the computer. 

Images from Adobe Flash of the footage we captured.

Working on Adobe Flash