How is it made? (techniques, filmmaker)
Who is the client?
What is the message?
Does it (the tagline) work?
A BAFTA winning independent production company and animation studio creating ground-breaking visuals across an unlimited range of media.
Set up in 1966, they have produced TV advertising campaigns, short films and documentaries, including the first full-length documentary made for British TV.
Chosen Clip - Channel 5 Creative Bursts 'Love Story'
This title is created using cut out paper as the characters, backgrounds and props are flat. They have quite literally been cut out of a magazine which is shown to open and close, with the animation trapped within.
The client is Channel 5 and the audience watching the channel just before a TV show begins. It works as a small advert promoting the channel itself.
The message is strong communication, no matter where they are and any struggles they might come across.
There is no tagline as such, just the title of the TV channel at the very beginning. Overall, it is a short yet effective clip used to advertise channel 5 just before a show begins.
A multiple Oscar winning independent production company established in 1987, with offices and animation studios in London, Paris, New York and Melbourne.
They create every form of animation and live action imaginable across an unlimited range of media.
This title is created using computer generated images and live action footage.
The client is Compare the Market and the audience watching the channel, again just before a show. It can always be found during Coronation Street so the target audience is families, typically housewives with children who are looking for insurance.
The message is to persuade the audience to get their insurance on the Compare the Market website, by tempting people with collecting the meerkats. The adverts run in a series structure allowing the audience to follow the advert/story from beginning, to end.
The tagline is to choose Compare the Market as your insurance comparative site over any others.
Studio aka are a multi-BAFTA winning and Oscar nominated independent animation studio based in London. They're known internationally for their idiosyncratic and innovative work, expressed across an eclectic range of projects.
This title is created using computer generated images. The characters and the locations have both been created on a computer.
The client is Lloyds TSB who have asked for studio aka to create them a series of adverts to promote their bank. The audience watching the adverts are also the audience as they are the people Lloyds TSB and studio aka are trying to persuade to choose Lloyds over any other bank.
The message running through all the adverts is that a bank should be simple and easy to use with rewards for using them. It also states that the customers future is always in mind.
The tagline is 'for the journey' as each adverts follows a particular person on their own journey but always with Lloyds bank just behind them to help along the way.
The Nexus studio lies at the heart of productions. It provides the artistic and technical support to realise the vision of the directing talent and craft beautifully executed ideas.
Their in-house capabilities include: script writing, concept art, character design, pre-biz, 3D animation, stop frame, 2D animation, composting, CG events, motion graphics, software development and stereoscopic delivery.
Based in London's Shoreditch district, the 110-seat stud lies in the middle of London's creative and tech hub, giving it access to an amazing community of leading artists and innovative coders.
Chosen Clip - Talk Talk 'The Mission'
This title has been created through computer generated images and live action for the creation of the backgrounds and scenery.
The client is Talk Talk who are a home broadband company in need of adverts to persuade people to choose their network over any others.
The message is that without the extra cost, you can still get the qualities of any other broadband company.
The tagline "It's good to talk, but better to talk talk' works fairly well, but isn't shown so much in this particular video.
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